(Geneva Call) – Be a fighter, not a killer.” That is the main message of the multi-media campaign launched by Geneva Call in Iraq. Over the next few weeks, Geneva Call’s video and radio messages on the law of war will be broadcast intensively on some Iraqi television and radio channels, including Sunni, Shia and Kurdish media. This will be supplemented by an online campaign on social networks via a new website, www.fighternotkiller.org. From this site, fighters from all parties to the conflict, as well as civilians, will be able to view and download Geneva Call’s thirty-second videos, mobile telephone application quiz and its illustrated booklets on humanitarian norms, the ban on antipersonnel mines and child protection or gender issues.